Andrew Ritchie, the founder of Brompton Bicycle Company, recently spoke in Barcelona at Ifest08. Star of the world of folding bikes, Andrew Ritchie talks about the history of Brompton from concept to creation and all the struggles in between. The Brompton story is a fascinating tale in obsession, entrepreneurship, perseverance and eventually success. This is a must see for anybody with an interest in bike design or the bike business.

The festival is a gathering of people where ideas are exchanged and connections are made to accelerate business growth through the effective use of innovation. During two days, more than 30 speakers as well as thinkers and doers from business, entrepreneurship, creativity, art, marketing, science, technology, and social innovation from all over Europe, Japan and the US shared their unquiet minds and cutting-edge knowledge to ignite new projects to boost competitiveness of companies and people attending the event.